Creatively combining marketing and public relations to maximise your return on investment
Heather Kidd - Proust Interview | September 2010
What is your idea of perfect happiness?
What is the trait you most deplore about yourself?
Wanting everything to be right
What is the trait you most deplore in others?
Not being true and letting people down
What is your greatest extravagance?
Going to Singapore for the weekend
What is your current state of mind?
Calm and complicated
On what occasion do you lie?
I am not very good at lying
What is your favourite occupation?
Doing yoga in the sun
What quality do you most like in a man?
What quality do you most admire in a woman?
Being a woman
Which person do you most admire?
What and where are you your happiest?
In a beach hut in Malaysia sipping a Mojito or in the city doing the same
Which talent would you most like to have?
To be able to Ceroc dance better
If you could change one thing about yourself what would it be?
Permanent painted nails
What do you consider your greatest achievement?
Juggling being a mum, having fun and running a successful business
Where would you like to live?
Chiswick, London and Cookham, Berkshire
What is your most treasured possession?
My son and my Rolex
What do you regard as the lowest form of misery?
Being a fake
Who is your favourite hero of fiction?
What is your greatest regret?
I don’t really have regrets because I am good at honouring my decision at that time
How would you like to die?
At a party, having fun, drinking champagne
What is your motto?
Love what you do, and do what you love
“A great asset to our outsourcing business LPM, Heather and Lesley ensure our messages are relevant and that we are regularly featured in the media. Their industry knowledge, expertise and keen commercial awareness have helped us to understand the value marketing and pr brings to our business.”
Sam Geneen, Group Managing Director, Five Arrows Leasing Group
“Over the past three years Heather has applied her marketing skills and commercial awareness very effectively to help our business define its marketing messages and targets.”
“Lesley is always keen to get to the core of the opinion piece, article, case study or concept that she's working on to align it with the general business messaging and ensure it will stand up to scrutiny.”
“Heather has helped us understand the importance of a good database. She implemented a CRM system for our sales team and gave us a strong foundation for better lead generation.”
“Heather implemented a targeted programme which created a healthy new business pipeline and delivered a clear return on our investment.”
“KMA helped us to communicate our acquisition by Five Arrows Group and delivered some great results. They were very proactive and clearly understand the industry. It’s a pleasure to work with them.”
Paul Coggins, Managing Director of Print Finance
“KMA played an important part in helping us to launch a new internal communications strategy this summer, they worked together with our staff to develop creative concepts for a short film designed to welcome new starters. They helped us judge each team and will be working with the winners to bring their ideas to life.”
Giles Turner, Managing Director of SG Equipment Finance (part of Société Générale)