Strategic Marketing and Public Relations

KMA can provide a complete range of marketing and public relations services either as individual elements or combined in an integrated communications strategy.

Our campaigns achieve client objectives and maximise return on investment. We can provide as much marketing and public relations support as you need.

Awards

Winning an industry award is one of the best accolades your brands can get and the key to success is developing a compelling, well structured and argued entry. There’s nothing like a string of awards to build a strong reputation. But this takes time, an eye for detail and a talent for capturing the right information. We have many years experience with award entry writing and an enviable success rate.

During the past 3 years, 3 of our clients were judged the overall winners at 5 different award ceremonies and a further 3 have been either finalists, runner up or achieved a highly commended at 10 other award ceremonies.

”Lesley knows exactly how to write a winning award entry and her track record is impressive. She knows how to present the best aspects of a project around an interesting narrative, link it to wider industry issues and give the entry something different to make it stand out.” R Captial

Copywriting

From corporate websites, customers case studies to newsletters and sales brochures, we will write copy that will engage the target audience with topical and relevant messages.

“Lesley is always keen to get to the core of the opinion piece, article, case study or concept that she's working on to align it with the general business messaging and ensure it will stand up to scrutiny.” Zetes

Corporate social responsibility

CSR has an inherent commercial and public relations value for all businesses. Increasingly, customers differentiate prospective suppliers by their environmental credentials in addition to business track record. The key is to view CSR strategically, and implement relevant initiatives that directly benefit your business whilst at the same time, enhance your image and reputation.

“Lesley has established some strong Corporate Social Responsibility (CSR) programmes which showed the breadth of her marketing knowledge and ability to recognise commercial opportunities. These programmes are continuing to prove a successful source of media interest and have had positive impacts on the internal culture of the organisation.” Wolters Kluwer

Creative solutions

Your corporate identity and brand influences the opinion of your prospects and customers about your business. From creation of a new brand identity to re-vitalising existing brands to better support your communications - both internally or externally.

“From email marketing campaigns and website projects through to comprehensive corporate rebranding programmes, Heather delivers an effective balance of creative input and astute commercial understanding. I'd happily recommend Heather to any organisation looking to outsource marketing.” beyond

Database development

Accurate customer and prospect data should always be a marketing priority. We employ a structured approach to ensuring your database becomes a valuable asset to generate business opportunities and strengthen relationships with existing customers.

“Heather has helped us understand the importance of a good database. Heather implemented a CRM system for our sales team which centralises data from different sectors and gave us a strong foundation for better lead generation.” State Securities

Editorial writing services

Press releases, feature articles, opinion or by-lined articles, case studies, newsletters, white papers.

“Lesley is always keen to get to the core of the opinion piece, article, case study or concept that she's working on to align it with the general business messaging and ensure it will stand up to scrutiny.” Zetes

Event management

We will work with you to deliver an event that will meet your business objectives through unusual ideas and thorough project management to create outstanding events. Whether you are hosting a one day conference or a networking event, we manage the entire project, create interesting content identify the speakers and ensure your event is attended by all the right people.

“KMA arranged a fabulous event at The Ivy for LPM Outsourcing last year to mark our 21st birthday celebrations and further raise the profile of the business in the leasing industry. The event was well attended and opened new opportunities for business development. If you are looking for an events specialist who can combine delivering strategic objectives with attention to detail then I recommend working with Heather.” LPM Outsourcing

Issues based media campaigns

Creative press relations can raise your media profile by aligning your organisation to the key issues affecting your target audience. Develop a reputation as the industry experts by publishing “thought leading” research and offering insightful commentary to the media, whilst simultaneously improving your search engine optimisation.

“Lesley is an excellent and well-connected PR consultant. Her work is first-class and always on trend and appropriately targeted to fit the client brief and meet the expectations of the campaign. An innovator in her field and passionate about the quality of her work, Lesley is a key part of our success in building brand awareness in the UK and Ireland.” Zetes

Lead generation campaigns

All sales lead generation campaigns should start with the correct data.

Development and management of measurable, data driven campaigns combining e-DM, social media and telemarketing, to build awareness and interest, create demand and generate sales opportunities.

“Heather implemented a targeted programme which created a healthy new business pipeline and delivered a clear return on our investment.” QRS Corporation

Marketing Planning

A crucial element of what we do at KMA is to ensure we get our thinking right at the beginning by developing a clear marketing strategy for clients. Armed with a clear understanding of the required strategic direction, we set about developing a marketing plan to achieve your business objectives.

What's makes a good marketing plan?

A solid understanding of where you are now and what you need to do in the future.

We achieve this by analysing your key products, sales and strategic markets. We use this understanding to develop SMART marketing objectives and turn these into creative strategies that deliver results.

Once we’ve developed the plan, you can either choose to implement it all yourself or we can help you with implementation too.

"Heather applied her marketing skills and commercial awareness very effectively to help our business define its marketing messages and targets. She worked enthusiastically with the management team to develop and implement detailed and pragmatic marketing strategies - all on time and within budget."

LPM Outsourcing

Online marketing services

SEO services, or search engine optimisation services for its full title, are essential for achieving search engine visibility in Google, Yahoo! and MSN. Our SEO services are the perfect blend of technical knowledge and search research to get you the highest possible search engine positions across a selection of targeted keywords.

Without rankings on popular keyphrases in the search results, your company is invisible online. It’s proven that search engine visitors are much more likely to click and visit a site at the top of the rankings than one much lower down.

Press relations and media outreach

Our excellent press contacts and highly skilled media relations delivers impressive results. We also offer press release distribution, media monitoring, editorial feature lobbying, product review management.

“As a journalist, I rely on good PRs to manage the relationship with their clients. Lesley was a professional, driven and knowledgeable public relations consultant that I knew I could always depend on -- I would recommend her to any prospective clients.” Real Business magazine

  • “A great asset to our outsourcing business LPM, Heather and Lesley ensure our messages are relevant and that we are regularly featured in the media. Their industry knowledge, expertise and keen commercial awareness have helped us to understand the value marketing and pr brings to our business.”

    Sam Geneen, Group Managing Director, Five Arrows Leasing Group

  • “Over the past three years Heather has applied her marketing skills and commercial awareness very effectively to help our business define its marketing messages and targets.”

    LPM Outsourcing

  • “Lesley is always keen to get to the core of the opinion piece, article, case study or concept that she's working on to align it with the general business messaging and ensure it will stand up to scrutiny.”

    Zetes

  • “Heather has helped us understand the importance of a good database. She implemented a CRM system for our sales team and gave us a strong foundation for better lead generation.”

    State Securities

  • “Heather implemented a targeted programme which created a healthy new business pipeline and delivered a clear return on our investment.”

    QRS Corporation

  • “KMA helped us to communicate our acquisition by Five Arrows Group and delivered some great results. They were very proactive and clearly understand the industry. It’s a pleasure to work with them.”

    Paul Coggins, Managing Director of Print Finance

  • “KMA played an important part in helping us to launch a new internal communications strategy this summer, they worked together with our staff to develop creative concepts for a short film designed to welcome new starters. They helped us judge each team and will be working with the winners to bring their ideas to life.”

    Giles Turner, Managing Director of SG Equipment Finance (part of Société Générale)