Creatively combining marketing and public relations to maximise your return on investment
KMA Communications is a B2B marketing and public relations consultancy headed by partners Heather Kidd and Lesley Muir. As experts in our respective fields, we formed our partnership after working successfully on many joint projects, where our complementary skills gave clients the best of all worlds.
So what do we offer that is so unique?
Many small to medium-sized companies fully understand the need to develop the marketing of their business but are unclear as to the return on investment that will be delivered by employing a dedicated in-house marketing team. And even if they can justify the extra headcount, they know they can only afford a junior person with limited skills and experience.
As a result it is frequently the owners and directors of these companies that end up "doing the marketing" on top of their many other responsibilities. So it gets pushed to the bottom of the pile.
KMA Communications provides a measurable and scalable solution to this ‘problem’ with a highly experienced, flexible resource you can turn on and off as required. For the monthly cost of a junior marketer’s salary, we’ll provide you with a strategic, yet hands on marketing and pr resource that is totally flexible.
Our industry knowledge and high profile contact base includes the following sectors:
- IT and telecoms
- Leasing and asset finance
- Financial services and private equity
- Supply chain – retail, logistics and manufacturing
- Tax and accountancy
- Media and publishing.
But that’s not all. We’re fun to work with, down to earth and throw great parties!
“A great asset to our outsourcing business LPM, Heather and Lesley ensure our messages are relevant and that we are regularly featured in the media. Their industry knowledge, expertise and keen commercial awareness have helped us to understand the value marketing and pr brings to our business.”
Sam Geneen, Group Managing Director, Five Arrows Leasing Group
“Over the past three years Heather has applied her marketing skills and commercial awareness very effectively to help our business define its marketing messages and targets.”
“Lesley is always keen to get to the core of the opinion piece, article, case study or concept that she's working on to align it with the general business messaging and ensure it will stand up to scrutiny.”
“Heather has helped us understand the importance of a good database. She implemented a CRM system for our sales team and gave us a strong foundation for better lead generation.”
“Heather implemented a targeted programme which created a healthy new business pipeline and delivered a clear return on our investment.”
“KMA helped us to communicate our acquisition by Five Arrows Group and delivered some great results. They were very proactive and clearly understand the industry. It’s a pleasure to work with them.”
Paul Coggins, Managing Director of Print Finance
“KMA played an important part in helping us to launch a new internal communications strategy this summer, they worked together with our staff to develop creative concepts for a short film designed to welcome new starters. They helped us judge each team and will be working with the winners to bring their ideas to life.”
Giles Turner, Managing Director of SG Equipment Finance (part of Société Générale)